By now, you’ve definitely heard of the worldwide phenomenon known as Korean beauty or K-beauty. Over the last decade, there has not been a single country that has had a greater impact on the beauty industry than Korea. Korean beauty is an all-encompassing beauty movement that focuses on natural ingredients, techniques, and beauty standards as a whole. It’s a way of life for women in Korea and has quickly become a way of life for many women around the world. What makes Korean skincare so popular, and why is it taking over skincare?
The Korean Beauty Philosophy
Korean beauty products are developed with the Korean Beauty Philosophy in mind. K-beauty is about giving you healthier, glowing skin in the long term by focusing on healing the skin barrier and protection. The products are designed to protect your skin from harsh chemicals and the elements that can cause damage and speed up the signs of aging. K-beauty is known for the intensive (yet incredibly effective) 10-step skincare routine. While the routine may define K-beauty, it’s much more than that.
Why is K-Beauty Taking Over Skincare?
Korean beauty is at the forefront of innovation with products developed that have a higher focus on using unique, natural ingredients that can provide long-lasting benefits for your skin. Ingredients like bee venom, seaweed, and white fungus have not only intrigued Americans but also impressed them with their effective skin healing and skin-improving capabilities.
Koreans have long been researching ingredients that focus on the skin first that can solve problems at a deeper level rather than just solving the problem at the surface. Simply covering up blemishes and imperfections was not enough. While many ingredients have long been used in Asian cultures, Korean companies focus on improvement and advancement through rigorous testing to bring the best, most effective products to market more quickly.
The variety of gentle formulas across many Korean skincare formulas that include natural ingredients allows people to completely customize their routines to the products that work the best for them. From cleansers to toners to moisturizers, there is a product to match your skin type and texture to help you achieve the best results.
One of the most defining reasons why K-beauty has risen to the top of the skincare world is affordability. Koreans believe that great skin care products should be accessible to all, as everyone deserves to look and feel their best. People can buy quality skincare products and enjoy the benefits without spending a lot of their hard-earned money.
Korean skincare has created a massive transformation in the skincare industry and continues to make waves throughout. Creating a healthy skin barrier and bringing out the glowing, lustrous skin many women pay thousands to achieve and making it accessible to everyone is what K-beauty is all about. New and innovative products are constantly being introduced to the market to allow you to update your routine to develop a skincare plan that keeps your skin looking its best.
For a deeper dive into the world of Korean Beauty, check out our Introductory Guide.