Over the last decade, Korean fashion has certainly made waves in the fashion industry all across the world. With the rise of k-pop and k-dramas, it comes as no surprise that the western world quickly took notice. People are in awe of the Korean culture's unique and stylistic outfits and consistently try to recreate the looks.
Korean fashion, throughout the decades, has evolved and been influenced by many western cultures and given a life of its own. What exactly is the reason that Korean fashion became incredibly popular? While there is no one reason, there are a few that contributed to the rise in popularity of Korean fashion today. Let's take a look at the reasons behind the rise in the popularity of Korean fashion.
The Rise of Korean Culture
The Korean culture wave, or the Hallyu, is likely one of the most influential reasons why K-fashion has become more popular over the last decade, especially when you consider the incredible inspiration from popular K-dramas and K-pop groups. The fashion styles of popular K-pop groups, artists, and stars from k-dramas have clearly inspired the fashion world through tours, TVs, and social media communities.
More Opportunity for Designers
In the Korean fashion industry, new designers continue to introduce new brands and labels into the Korean Fashion market. These young, upcoming designers have spent time studying fashion abroad, bringing knowledge and insights into what's in-style around the world. This fresh take can easily help these designers create styles that they believe will be popular and mix them with their individuality and existing designs to continue to trend set.
Diversity
When you want to describe Korean fashion, you can't just describe one look or aesthetic. The Korean fashion world is full of diversity in colors, patterns, and styles blended seamlessly with modern takes on traditional looks. There are a wide variety of styles that keeps it exciting and seems to disappoint or bore fashionistas. Dongdaemun Fashion Town (the largest fashion district in Korea) is at the center of it all with fabric stores, factories, and retail stores where thousands of new products make their way out into the world daily. With a central location for most fashion needs, it allows for rapidly changing styles and design changes.
Easy to Shop Korean Styles
With its massive online presence, Korea has a great infrastructure for fashion and shopping for the latest styles. Most brands offer their products online, and some brands are even exclusively online. Most Koreans shop for clothing online, and online shops provide access to shipping to other countries, making it easy for the style to appear in the mainstream fashion industry. Unlike many popular brands that have visibility through malls and brick-and-mortar stores, Korean fashion is accessible online. It allows the brands to provide quality fashion at an affordable rate for many people to access.
Korean fashion has become a trendsetter throughout the fashion industry around the world. As styles change year over year, it's exciting to await new and innovative trends from the incredible world of Korean fashion designers.